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Beecher Wool Services offer growers the independent organisation, "WoolTrade" as a platform for offering wool electronically to the trade 24 hours a day, 7 days a week. "Wooltrade" is an internet based system which was launched in 2002 and has grown to become the premiere electronic selling system in Australia. "Wooltrade" is a valuable alternative marketing system to the auction system, operating as an industry accepted "offer board".

The advantage of this system is that wool can be listed during price spikes to maximise returns.

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